Awareness about data protection is presently on a rise among Indian SMEs and SOHO users and several IT vendors are looking to cash in on this growing demand. With more and more instances of data theft and cyber crime taking place across the world, small and home based businesses are waking up to the need for installing necessary software to protect data. This has opened up a major business opportunity for IT vendors offering such software.
The latest to join this bandwagon is American Megatrends India, a wholly owned subsidiary of American Megatrends Inc. USA. The technology service provider has recently unveiled its SafeTrends 2.0, which is a Continuous Data Protection (CDP) software suite for Windows environments. The software is targeted at SMEs and SOHOs, providing ideal data back-up solutions that can be run on desktops and laptops on the Windows platform.
SafeTrends 2.0 makes use of variety of innovations to backup and restore important data, by continually monitoring changes in selected files, and backing them up on one or more selected locations (local machine, local area network, corporate intranet, Internet/cloud). With both local and remote backup options, SafeTrends 2.0 provides users the flexibility to choose what data they want to save, and the time and storage location for the same.
Sridharan Mani, director and CEO, American Megatrends India, said, “With SafeTrends, data loss due to hard drive failures, accidental deletions, virus attacks and software errors can be minimised to zero. Around 60% of data loss happens due to hard drive failures and 40% due to virus, software and user errors. With SafeTrends CDP, end users can now be safe from such failures and the built-in versioning support enables users to retrieve previous versions of any file. This versioning support provides the best data protection and minimises data-loss against viruses, malwares and user/software errors.”
Need for stronger security suites
With smaller businesses readily boosting their IT infrastructure, there is scattered data lying unprotected on the virtual environment. To protect them, SMEs need stronger security suites. Data storage options are also on the rise. According to Abhilesh Guleria, country manager - MMPG & ITPF Business at NEC India, a leading IT firm, “Data storage is extremely important to every small business, but it should not be a stressful process. If your data is saved in the cloud, it will have a number of backups that can assist in data recovery for any material stored in it. This creates a type of organisational backup that any individual business may find very expensive to duplicate.”
Mr Guleria further said, “Recent times have witnessed a significant traction in the SME adoption of server virtualisation, along with a growth in hosted virtual desktops. The need to provide end users with flexible, uninterrupted access to desktops, reduce IT management costs, improve security and compliance seem to be driving adoption.”
Recent days have seen SME units gearing up and adopting affordable middleware solutions that facilitate uninterrupted operations, faster recovery and continuous protection of critical applications and data. Evidently, SMEs are now well aware of their key IT requirements to remain competitive in the current global scenario.
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