BIOS major American Megatrends based in Atlanta and with development and design centres in Chennai is betting big on the customised mobile applications market. To this end the company has created a new division called the Mobile Applications Group and will work on Android and Windows Mobile platforms.
The group will build solutions that will focus on mobile, Internet and convergence solutions space. These solutions will facilitate the convergence of Android based Netbooks and smart phones.
To begin with the new division will concentrate on Android and Windows Mobile and work on apps meant for consumers like business mail client, travel apps etc. In time the group will also support OEMs by providing solutions such a board support packages, device driver development and boot loaders. The division will also look into custom application development in mobile platforms for OEMs and secondary market.
The division has already rolled out its first product called ‘The Daak’, which is a mail client and using this one can access Microsoft Exchange Server 2003/07 through their Android phones. So it supports MS Exchange Server and runs on Android Cupcake 1.5 and Donut 1.6. In terms of security it uses a similar method as in Outlook Web Access and is SSL compatible. Once the users download Daak they need to configure their respective exchange servers and Daak right now works only with MS Exchange Server.
With Android phones getting into the market, the apps market is the one that will make this Mobile OS more usable with third party apps. To that end solutions like Daak acts as a bridge in connecting to the Windows platform. According to the company sources it says the market for convergence solutions will boom in the days ahead once OS’ like Android becomes more pervasive. Moreover with predominant number of users tied up with Windows will look at apps that can talk with their Windows programs from a non windows platform. The company has put in place an aggressive strategy to roll out many mobile applications in the convergence space. American Megatrends has carved a niche in the BIOS and the diagnostic market and is recognised as one of the leaders and innovators in the embedded space.
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