Brand Positioning vs. Marketing Tactics
Customers have high trust on American Megatrends Products and Solutions as it makes to the bolt and nut of any Computing, IoT and Storage Systems.
In AMI, we emphasis heavily on providing secure solutions. From Design to Release, every single process is audited, validated for compliance and security. Our code goes through multiple reviews for meeting the compliance, regulations, standards and security protocol requirements. Hence, any customer procuring AMI solutions know that solution is time tested, validated and is secure.
We provide Secure Platform Solutions for OEM/ODM, Secure Things Solutions for IoT and Secure Computing Solutions for Enterprise Customers. Our marketing reflects how we do our business. Marketing should educate the consumers on how a particular product or solution is going to meet the needs of the customer effectively.
At AMI, we don’t believe in gimmicks and our marketing reflects the strength and value of our solutions.
Good Brand Strategy starts with Good Data
American Megatrends believes in empowering our people with data and share their analytics of data towards their performance to take necessary steps to improve it.
Over the years at American Megatrends, we have automated the systems using our AMI Cloud Framework to collect the raw data digitally from sources without any manual intervention. We developed indigenous algorithms to process the data and share the analysis to decision makers to make informed decisions.
Each employee in American Megatrends receives notification on their KPI with the areas that they need to strengthen to contribute effectively towards the organizational goals.
Impact of Digitization on Businesses
Privacy is a significant concern today. With the recent instances of Data leakages from organizations considered to be legitimate in doing business, the individuals and corporates are worried about sharing and storing their personal information on public cloud systems. Hence, security and privacy is the key. Products and Solutions meeting the privacy concerns, compliance, regulations and security would be welcomed by the market.
Today’s customers want efficient solutions that don’t compromise their privacy and security. Customers want flexibility but not at the cost of data leaks.
R&D driving Growth
As R&D is our lifeline and innovation remains our breath, we are continually innovating new yet first class solutions, globally. The customer needs, appreciation for our solutions and the market success is our driving force for growth towards abundant opportunities. Each of our products provide the best-in-class and tailored solutions pertaining to the needs of the customers.
Route to Market Strategy
AMI continuously invests in making its products and services more rugged and secure.
We improved our offerings in storage by introducing the All Flash Array Series to have the data securely stored in-house with rich offerings such as inline dedupe and compression built within.
We provide Secure Computing Solutions with zero client. The desktop instances are hosted in the in-house private cloud and the access is secured and strictly controlled within the boundaries of the organization. Our Secure Computing solutions allow only these authenticated and authorized to securely access the requested infrastructure in the organization.
We have built a secure AMI Cloud-in-a-box. It is a secure cloud solution that has inbuilt AMI Cloud Framework to securely build cloud applications with NoSQL databases securely. The framework has built-in mechanism for authorization, authentication and access control.
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